Organizing Framework

The top-down, media-centric approach of the No on 8 campaign was never a winning formula on its own. Grassroots coalition-building, Web 2.0/social media organizing, and a range of transformational practices to build bridges across the rifts within and between communities - all of these critical success factors were also needed, and were sorely lacking.

We incorporate all of these elements into a powerful organizing framework* that is top-down, bottom-up, inside-out and outside-in:

• Top-Down approaches leverage legislative, judicial and other mandated forms of change;
• Bottom-Up approaches focus on grassroots, community-based change;
• Inside-Out approaches cultivate practices for "inner" transformations for healing, visioning, bridge-building within and between communities, etc.;
• Outside-In approaches leverage social media and web technologies to broadcast and amplify messages, and to build connections and enduring networks.

To see how this organizing framework was applied, click here to see our accomplishments.

*This organizing framework was generated by Summer of Peace.